Smart Tv Advertising Platform

Other tv brands like hisense use a variety of smart platforms depending on the region and price point of their television meaning a new hisense tv could make use of android tv also used by.

Smart tv advertising platform. The best smart tv platforms samsung tizen despite being derived from an os originally designed for smartphones the latest version of samsung s smart tv platform is now impressively honed for a living room tv audience. It acquired qterics a smart tv software and privacy management company. Although all smart tvs access a lot of the same core services netflix vudu hulu pandora a lot of additional and niche channels might not be accessible on some smart tv platforms. As more viewers access tv content via connected devices and smart tvs and as more content providers build and launch new streaming platforms advertisers can apply data to their tv campaigns.

Smart tv advertising is the fastest growing segment in the ad industry in 2019 because it sits at the intersection of your customers online and offline physical worlds. The cityscreen smart tv advertising platform helps advertisers leverage this power and connect with their target audiences in exciting new ways from any connected smart tv. Samsung the country s largest smart tv operator has built a demand side platform that brings all of its tv inventory under one self serve roof. Smart tv connected users choose the content they want to watch and the way to consume it and interact with it.

Integrated into the firmware layer of millions of smart tvs gracenote s acr technology provides the ability for real time frame level ad detection regardless of source or platform. As the smart tv market has matured manufacturers have introduced more powerful processors outfitted systems with better components and memory and refined the software platforms that handle apps. Such high levels of control. The brand model smart tv determines the services and features you have access to.

The platform aims to help advertisers use. Although amazon said that it does not use acr to identify content on fire tv edition tvs it can still collect data about the over the air.